Contents
- What happened to WWE?
- What happened to WWE’s ratings?
- What happened to WWE’s popularity?
- What happened to WWE’s stock?
- What happened to WWE’s TV deal?
- What happened to WWE’s live events?
- What happened to WWE’s merchandise sales?
- What happened to WWE’s sponsorship revenue?
- What happened to WWE’s digital media?
- 10)What happened to WWE’s international expansion?
In recent years, WWE has been through a lot of changes. Some fans love these changes, while others are not so sure. What do you think about WWE’s recent changes?
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What happened to WWE?
Over the past few years WWE has been on a bit of a downswing. Ratings are down, fans are disgruntled, and most worrying of all – WWE seems to have lost its sense of fun. So what exactly happened? Let’s take a look.
WWE’s decline can be traced back to a number of factors, but the two most significant are undoubtedly the PG rating and the retirement of The Undertaker.
The PG rating was implemented in 2008 in an attempt to make WWE more family-friendly and attract a wider audience. Unfortunately, this had the opposite effect. Many longtime fans felt that WWE was now too sanitized and lost its “edge”. In addition, the lack of violence and adult content made WWE seem less genuine and more like a cartoon.
The retirement of The Undertaker in 2020 was another huge blow to WWE. Not only was he one of the most popular wrestlers of all time, but he was also a symbol of WWE’s connection to its rich history. His retirement represented WWE moving away from its roots and trying to appeal to a newer, younger audience.
These are just some of the reasons why WWE has been struggling lately. It remains to be seen whether they will be able to turn things around, but one thing is for sure – they have an uphill battle ahead of them.
What happened to WWE’s ratings?
WWE’s ratings have been on a steady decline for the past few years. While the company has been able to continue to generate revenue through other means, such as live events and merchandise, the decline in ratings is a cause for concern.
There are a number of factors that have contributed to WWE’s declining ratings. One of the most significant is the increase in competition from other wrestling companies, such as Impact Wrestling and Ring of Honor. Additionally, WWE has failed to attract and retain young viewers, who are increasingly turning to other forms of entertainment. Finally, WWE’s product has become stale and predictable, causing many longtime fans to turn away from the company.
What happened to WWE’s popularity?
In the 1980s, World Wrestling Entertainment, then known as the World Wrestling Federation, was the most popular wrestling promotion in the world. It had a stranglehold on the market, with its biggest rival, Ted Turner’s World Championship Wrestling, only posing a real threat in the early 1990s. But by 2001, WWE’s monopoly on pro wrestling was over. In just a few short years, WWE had gone from being an unstoppable force to being just another company fighting for survival. So what happened?
What happened to WWE’s stock?
On October 4, 2019, WWE’s stock dropped 10% after barrel company Skillz Inc. announced it would be working with NBA star Dwyane Wade on a new competitive gaming platform. The stock continued to fall throughout the day, culminating in a closing price of $56.79, down from $63.30 the day before.
The stock recovered slightly in the following days, but has not regained its pre-drop value. As of October 11, 2019, the stock is trading at $58.69.
What happened to WWE’s TV deal?
WWE’s current television deal with NBCUniversal is set to expire in September 2019. NBCUniversal has the right to match any other offer that WWE receives, but it is unclear if they will do so. If NBCUniversal does not match the offer, WWE will have to find a new home for its programming.
WWE’s programming currently airs on USA Network, which is owned by NBCUniversal. USA Network is one of the most watched cable networks in the United States, so finding a new home for WWE’s programming could be difficult.
What happened to WWE’s live events?
Over the past few years, WWE’s live events have been on a bit of a decline. There are several factors that may have contributed to this, including WWE’s Monday Night Raw and SmackDown Live moving to FOX and USA respectively, as well as WWE’s focus on its streaming service, WWE Network.
What happened to WWE’s merchandise sales?
WWE’s merchandise sales have been declining in recent years. This is due to a variety of factors, including the company’s move away from selling traditional wrestling merchandise and toward selling lifestyle products such as t-shirts and sunglasses. In addition, WWE has been moving away from its core target demographic of young males and toward a more family-friendly audience, which is less likely to purchase wrestling merchandise. Finally, the growth of online shopping has made it easier for consumers to purchase wrestling merchandise from a variety of independent retailers, resulting in fewer sales for WWE.
What happened to WWE’s sponsorship revenue?
In recent years, WWE has experienced a decline in its sponsorship revenue. This is largely due to WWE’s declining popularity and audience size.
As recently as 2015, WWE was pulling in $170 million in sponsorship revenue. This number fell to $139 million by 2017, and continued to decline to $121 million by 2018. The company has been able to offset this decline somewhat with increased merchandise sales and ticket prices, but it is clear that WWE is no longer the juggernaut it once was.
WWE’s decline in popularity is due to a variety of factors. Firstly, the company has been unable to keep up with the ever-changing landscape of professional wrestling. In the early 2000s, WWE was the undisputed leader of the Wrestling world, but over time they have been surpassed by companies like Ring of Honor and New Japan Pro Wrestling.
Secondly, WWE has failed to create new stars that can capture the public’s imagination in the same way that wrestlers like The Rock and Stone Cold Steve Austin did in the past. While wrestlers like John Cena and Roman Reigns are popular within the wrestling community, they have failed to break out into the mainstream in the way that their predecessors did.
Finally, WWE has been dogged by allegations of sexual misconduct and corruption in recent years. These allegations have led many fans to become disenchanted with the company, and have further contributed to its declining popularity.
What happened to WWE’s digital media?
WWE’s digital media presence has been in a state of flux over the past few years. The company has made a number of changes to its website, apps, and social media platforms in an attempt to keep up with the ever-changing landscape of digital media. However, WWE’s efforts have often been met with criticism from fans and industry experts.
In 2017, WWE made the decision to move away from its traditional website and move to a new platform called WWE Network. WWE Network is a subscription-based service that gives users access to live events, on-demand content, and original programming. While the move was praised by some fans, others were critical of the change, citing the high cost of the subscription and the lack of certain features that were available on the traditional website.
WWE has also been criticized for its handling of its social media accounts. In 2017, WWE came under fire for deleting negative comments from its Facebook page. Additionally, WWE has been accused of censoring fan feedback on its YouTube channel.
WWE’s digital media presence is still in a state of flux, but it appears that the company is committed to trying to improve its relationship with fans. Only time will tell if WWE’s efforts are successful.
10)What happened to WWE’s international expansion?
In May 2014, WWE announced a new brand extension, which divides the roster between two brands, RAW and SmackDown, where wrestlers exclusively perform. This was done in order to give more airtime to wrestlers, as well as to make storyline for wrestler on different brands following different unique storylines. Prior to the brand extension, WWE had used a three-brand system for over a decade, which featured ECW as a third brand. The 2014 split saw the cancellation of ECW.
While the international expansion of WWE was viewed as generally successful in the early 2010s, with the company holding shows in countries such as Abu Dhabi and India, by 2016 WWE had begun scaling back its international touring due to declining ticket sales. This was blamed on several factors, including a global economic downturn, competition from other entertainment options such as video games and streaming services, and WWE’s increasing reliance on pay-per-view events rather than live shows.